Marketing Executive.

Marketing Executive

Our client is an international exhibitions and publishing company running (B2B) events across 24 countries in the Middle East, Asia, America and UK, looking for a Marketing Executive for their Singapore office.

Role: Marketing Executive

Location: Singapore

Salary: S$4,000 per month

As a Marketing Executive, you will be responsible for developing marketing strategies and campaign plans for international trade exhibitions and conferences.

You will also put forward ideas, develop new initiatives and apply their B2B marketing experience, to enhance and develop marketing activity.

Key Responsibilities:

• Contribute to all aspects of marketing activity, ensuring best practice marketing techniques, and communicating a clear promotional message
• Create and issue promotional electronic newsletters (HTML & Text); become an 'expert' in what constitutes an effective email campaign
• Maintain event website, apply SEO knowledge and recommend ways to enhance user journey
• Manage PPC campaign, with support of Digital Marketing Executive - review results and make recommendations
• Utilise and manage digital tools (i.e., App, survey tool) to enhance campaigns
• Manage the exhibitor promotional campaign and contribute to campaign strategy
• Lead copy writing, design and production of delegate marketing materials, and emails
• Become an expert in salesforce - identify marketing opportunities and utilise data.
• Marketing administration including proof reading, delivering advertising copy, responding to enquiries, monitoring competitor activity etc
• Negotiate barter details with appropriate media partners and associations
• Liaise with external suppliers (incl. PR companies, designers, online providers, data houses, registration companies, printers, photographers, mailing houses)
• Support the implementation of research projects to review customer satisfaction and identify portfolio developments
• Provide onsite support to ensure the smooth running of marketing related activity (i.e. registration, press office, research, placement of branding and materials; sales stand)

Experience

• 2-3 years marketing experience but not strictly in event marketing
• Marketing qualification is advantageous

Job Specific Skills

• Experience in the use of databases in both mass and targeted direct marketing campaigns
• Strong knowledge of MS Office Suite, including MS Word, Outlook, and Excel
• Interpersonal skills and the ability to effectively communicate with and relate to all levels both within and outside the organisation
• Excellent negotiation and relationship building skills
• Strong attention to detail.
• Copy writing
• HTML proficient

Behavioural Competencies

• Practice good time management
• Be trustworthy, professional and reliable
• Demonstrate good teamwork

EA License Number: R22106453

Agency License Number: 11C4388

We Are Aspire is acting as an Employment Agency in relation to this vacancy.