Exhibition Director.

Our client is a well-known B2B exhibitions and media business with a wide variety of portfolios and global shows. They are expanding their Singapore team and are looking for someone to launch a new portfolio in Asia! This exciting role brings with it fantastic opportunity to grow something from scratch, whilst having the backing of a stable, reputable business!

Key responsibilities will include driving sales, managing key industry relationships, and collaborating with the global team to meet and exceed event goals. You will oversee the entire launch, ensuring that the event stays on track, is profitable, and provides value to exhibitors, partners, and attendees.

Key Responsibilities:

• Leading the sales team and external agents to meet and exceed targets.
• Developing and executing a comprehensive sales campaign strategy covering exhibitors, sponsorship, and revenue generation.
• Taking ownership of the sales pipeline, managing prospect outreach, meetings, and follow-up to ensure maximum engagement.
• Overseeing the re-booking process and ensure continuous database updates in alignment with the company's salesforce system.
• Maintain high-quality communication with prospects, exhibitors, and partners to ensure message clarity and consistency.

• Cultivating strong relationships with key suppliers, associations, media, and commercial partners to support event growth and sustainability.
• Fostering industry and governmental partnerships to strengthen the event's reputation and reach within the Asian market.

• Aligning marketing efforts with commercial goals to drive both exhibitor and visitor engagement.

• Taking ownership of the event's financial performance, ensuring the budgeted gross and net profit targets are met or exceeded.
• Providing monthly revenue forecasts and reports on financial performance, staffing, and event progress.

• Representing the event in media interviews, including press, TV, and radio as needed.

• Working with the operations team to create an efficient operational plan that remains within budget while ensuring high-quality experiences for both exhibitors and delegates.

Qualifications & Skills:

• Proven experience within exhibitions and trade shows, with a strong background in sales leadership, brand strategy, and financial oversight.
• Expertise in managing large-scale events
• Strong leadership and team management skills, with the ability to inspire and motivate cross-functional teams.
• Excellent relationship-building skills, with the ability to engage stakeholders at all levels, from industry leaders to governmental bodies.
• Strong financial acumen, with the ability to manage budgets, forecasts, and profit-and-loss statements.
• Strategic mindset, with the ability to adapt to changing market conditions and trends.

Eager to find out more? Get in touch today!

EA License No: (R22108421) | Agency License No: 11C4388

We Are Aspire is acting as an Employment Agency in relation to this vacancy.