CRM Manager - D2C Coffee Brand.

CRM Manager - D2C Subscription Brand ☕🍵

We're hiring a CRM Manager to take full ownership of lifecycle marketing for a fast-growing subscription coffee & matcha brand - fully remote, UK-based.

This brand is on a mission to make premium coffee and matcha accessible and exciting for everyday consumers. Already a hit with subscription customers across the UK, they're now scaling rapidly and looking for someone to lead CRM, retention, and lifecycle strategies at this pivotal stage. You'll be part of a small, agile team that blends product, marketing, and customer experience, helping to shape how the brand grows and retains subscribers.

Key Responsibilities:

• Own the entire customer lifecycle, from first purchase to loyal subscriber

• Rebuild and optimise subscription flows and automated journeys in Klaviyo

• Launch weekly campaigns that educate, convert, and retain subscribers

• Analyse churn, engagement, and subscriber trends to uncover growth opportunities

• Collaborate across Growth, Product, Creative, and CX to embed retention thinking across all touchpoints

• Contribute to brand storytelling and customer experience initiatives

Who We're Looking For:

• Established Klaviyo user - hands-on experience required

• Experience in D2C scale-ups, ideally subscription consumables (coffee, tea, supplements, FMCG)

• Data-driven, proactive, and thrives on ownership and experimentation

• Comfortable working in a fast-paced, high-growth environment where your work directly impacts growth

Why This Role is Exciting:

• Lead CRM for a brand at the forefront of the UK subscription market

• Influence product launches, retention initiatives, and customer loyalty strategies

• Fully remote role with autonomy to implement your vision

• Join a collaborative team passionate about great coffee, matcha, and outstanding customer experience

Package:
💷 £50k-£60k + equity
📍 UK-based | Remote | ASAP start

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