Consumer Insights & Market Intelligence (CMI) Manager.

My client is is one of the world's leading brand franchise retail group, offering an amazing choice of loved international brands to customers. They franchise brands such as Starbucks, H&M, Mothercare, Debenhams, American Eagle Outfitters, P.F. Chang's, The Cheesecake Factory, The Body Shop, M.A.C, Victoria's Secret, Boots and many others. Their portfolio extends across MENA, Turkey and Europe, with thousands of stores, cafes, restaurants and leisure destinations, as well as a growing online and digital business.

Currently they are growing their Market Research team and looking to hire a talented Consumer Insights & Market Manager in United Arab Emirates.

As CMI Manager you will be…

• Be delivering fact-based, objective views of the retail side of the business and providing credible transformational insights to business partners.
• Identifying strategic possibilities for business growth through market development (higher penetration, frequency, Intensity of purchase) and tactical opportunities for the marketing teams to capitalize on.
• Offering foresight rather than just insight, by proactively identifying consumer and market trends across MENA, and using these to shape the brand strategies revamp.
• Managing and growing the team.

Key Accountabilities..

• Good understanding of main brands 6Ps within the categories of Apparel, Hospitality, Wellness: Brand Funnel, business objectives and challenges, landscape, customers.
• Strong understanding and relevant experience across Quantitative and Qualitative research methodologies.
• Distil information from primary and secondary research e.g. ad hoc, market information. Complement this by demonstrating market insight capabilities - complement ad hoc research with in-market understanding.
• Responsible for building and developing relationships with own group of business partners including Brand Planning, Marketing Communications, Data & Digital Insights, Ecommerce, Customer Service, etc.
• Solid understanding of products from main agency partners: Nielsen, Kantar, Ipsos, etc.

Skills Needed:

• Analytically minded and numerically oriented. Genuine strong mathematical base.
• Capability to derive insights from integration of different data set and connecting the dots
• Think strategically - ability to design, develop and land research projects with a solid business impact in mind.
• Good knowledge of Good Excel, Power BI, Tableau & SQL is a massive +

Interested? Please apply.

Salary up to 28,000 AED a month + bonus

Benefits - Relocation flight and visa private Medical Insurance ,annual Flight Ticket Allowance, company discount card

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