
You need to figure out a way to drive insight from enormous fields of data in order to come up with things that resolve the pain points of the consumer, and only then will they become loyal fans - The Drum
Every business has data. Data itself is worthless.
Those days when marketing information companies offered you lists of potential customers seem medieval.
The current challenge is to understand the data you hold and how it could help your targeting, segmentation, messaging, creative output, product or service design and a multitude of other key performance areas.
The new breeds of data analysts and engineers see this as a game. Taking your questions, writing code and waiting for the results. Creatives and data talent working together to combine the right and left brain, no one would have predicted that at the start of the last decade.
You can read the original article here.
-
Industry Trends
Episode 1: What are behaviours
-
Events
What the World Cup legacy means for future events in Qatar
-
International Womens Day
Women in Leadership: Hannah Jackson
-
Career Advice
The Professional's Guide to Asking for a Pay Rise
-
Career Advice
Essential Do’s and Don'ts for Starting a New Role
-
General
Aspire announces membership of the Employers’ Initiative on Domestic Abuse
-
Career Advice
How to write a CV that opens doors
-
Hiring Tips
Episode 5: The Power of Communication