Event/Project Director.

To direct, manage and develop the relevant Exhibition product(s).

The role encompasses the following aspects related to the Exhibition - people management and direction, budget creation and management, financial performance and budget/plan delivery, marketing direction, sales and agent management, operational direction, strategy and industry positioning/brand enhancement.

Role: Event/Project Director

Location: Singapore

Salary: S$12,000 - S$13,500 per month + KPI driven bonus

Accountability

Sales/Sponsorship Delivery

• Monitor competitor activity to identify new strategies for the event
• Establish and maintain relationships with partners
• Ensure the database is managed to maximise its effectiveness
• Promote best practice in sales
• Identifies potential customers
• Develops existing relationships
• Achieves Sales and Sponsorship targets
• Appoint and manage Agent network
• Business development with pavilion and group organiser

Customer focus

A good understanding of:

• Customer needs, coupled with an ability to tailor solutions to meet those needs
• Achieving new business and ensuring customer retention rates are achieved

Strategy

• Good knowledge of and contacts within relevant industry sectors
• Creates and develops new ideas for the event.
• Monitor competitive show strategies
• Segmentation of market
• Manage the executive and technical committee process, recruit key members of each committee and influencers
• Proven launch background and success markers in international markets

Business Development

• Develop the Exhibition brand(s)
• Maximise the business development opportunities for each Exhibition

Project Management/Team Focus

• Demonstrate effective leadership skills (lead by example, behaviours)
• Recruit, motivate and empower a team
• Communicate effectively with the team
• Develops individual and team capability
• Contribute fully to wider business issues
• Develop sales incentive systems to help focus staff on target attainment
• Delegates and encourages others to do so
• Conduct Bi-annual appraisal system and review career development of each member of the team
• Act as a mentor to high potentials
• Develop and train a succession plan for this role.
• Promotes and utilises inter-team working to tackle business projects
• Coach at a range of levels on business and operational issues
• Use the experience of other teams to improve own team's performance
• Communicate business direction to team members through communication channels
• Manage people through the internal processes e.g. return to works, appraisals etc

Stakeholder Management

• Manage and develop key stakeholder relationships
• Understand and monitor supplier relationships
• Oversee floor planning and event operations
• Monitor and manage venue relationships

Finance

• Establish realistic annual budget based on approved rate card
• Monitor ongoing performance against budget through monthly review of revenue and costs using the budget tracker
• Establish monthly forecasting process to determine likely show result in budget tracker
• Achieve revenue and contribution budget/forecast
• Grow show margin in accordance with 5 year plan
• Ensure billing is done in accordance with contract
• Ensure debtors are collected in accordance with contract and in full prior to the show
• Monthly management reporting to a high standard and within deadlines
• Prepare budgets to support regional growth

Marketing

• Oversee the development of the marketing strategy and marketing objectives for the event(s)
• Work with Marketing Manager to increase visitor numbers and quality and improve the look and feel of the event
• Establish and maintain relationships with relevant industry trade publications
• Ensure marketing branding is in line with DMG branding standards
• Oversee database development in conjunction with database department and Marketing Director

Qualifications/Experience

Minimum Experience:

7-10 years experience within Events with 2-3 years project management experience.

5-7 years People Management experience

Full budget control and forecasting experience

Job-Specific Skills:

Financial management and planning

Staff and team management

Exhibition management

Sales and sponsorship delivery

Needs to develop an understanding of Salesforce

Behavioural Competencies:

Leadership

Flexibility/Adaptability

Communication

External Awareness

EA License Number: R2198671

Agency License Number: 11C4388

Phee Farrer Jones is acting as an Employment Agency in relation to this vacancy.