Job details

S$11000 - S$13000 per month
Job Type
about 1 month ago

Job details

S$11000 - S$13000 per month
Job Type
about 1 month ago

To direct, manage and develop the relevant Exhibition product(s).

The role encompasses the following aspects related to the Exhibition - people management and direction, budget creation and management, financial performance and budget/plan delivery, marketing direction, sales and agent management, operational direction, strategy and industry positioning/brand enhancement.

Role: Event/Project Director

Location: Singapore

Salary: S$12,000 - S$13,500 per month + KPI driven bonus


Sales/Sponsorship Delivery

  • Monitor competitor activity to identify new strategies for the event
  • Establish and maintain relationships with partners
  • Ensure the database is managed to maximise its effectiveness
  • Promote best practice in sales
  • Identifies potential customers
  • Develops existing relationships
  • Achieves Sales and Sponsorship targets
  • Appoint and manage Agent network
  • Business development with pavilion and group organiser

Customer focus

A good understanding of:

  • Customer needs, coupled with an ability to tailor solutions to meet those needs
  • Achieving new business and ensuring customer retention rates are achieved


  • Good knowledge of and contacts within relevant industry sectors
  • Creates and develops new ideas for the event.
  • Monitor competitive show strategies
  • Segmentation of market
  • Manage the executive and technical committee process, recruit key members of each committee and influencers
  • Proven launch background and success markers in international markets

Business Development

  • Develop the Exhibition brand(s)
  • Maximise the business development opportunities for each Exhibition

Project Management/Team Focus

  • Demonstrate effective leadership skills (lead by example, behaviours)
  • Recruit, motivate and empower a team
  • Communicate effectively with the team
  • Develops individual and team capability
  • Contribute fully to wider business issues
  • Develop sales incentive systems to help focus staff on target attainment
  • Delegates and encourages others to do so
  • Conduct Bi-annual appraisal system and review career development of each member of the team
  • Act as a mentor to high potentials
  • Develop and train a succession plan for this role.
  • Promotes and utilises inter-team working to tackle business projects
  • Coach at a range of levels on business and operational issues
  • Use the experience of other teams to improve own team's performance
  • Communicate business direction to team members through communication channels
  • Manage people through the internal processes e.g. return to works, appraisals etc

Stakeholder Management

  • Manage and develop key stakeholder relationships
  • Understand and monitor supplier relationships
  • Oversee floor planning and event operations
  • Monitor and manage venue relationships


  • Establish realistic annual budget based on approved rate card
  • Monitor ongoing performance against budget through monthly review of revenue and costs using the budget tracker
  • Establish monthly forecasting process to determine likely show result in budget tracker
  • Achieve revenue and contribution budget/forecast
  • Grow show margin in accordance with 5 year plan
  • Ensure billing is done in accordance with contract
  • Ensure debtors are collected in accordance with contract and in full prior to the show
  • Monthly management reporting to a high standard and within deadlines
  • Prepare budgets to support regional growth


  • Oversee the development of the marketing strategy and marketing objectives for the event(s)
  • Work with Marketing Manager to increase visitor numbers and quality and improve the look and feel of the event
  • Establish and maintain relationships with relevant industry trade publications
  • Ensure marketing branding is in line with DMG branding standards
  • Oversee database development in conjunction with database department and Marketing Director


Minimum Experience:

7-10 years experience within Events with 2-3 years project management experience.

5-7 years People Management experience

Full budget control and forecasting experience

Job-Specific Skills:

Financial management and planning

Staff and team management

Exhibition management

Sales and sponsorship delivery

Needs to develop an understanding of Salesforce

Behavioural Competencies:




External Awareness

EA License Number: R2198671

Agency License Number: 11C4388

Phee Farrer Jones is acting as an Employment Agency in relation to this vacancy.