CRM Strategy Director.

We are recruiting for a CRM Strategy Director here in Singapore for our client, a leading digital marketing agency. This is a great opportunity to join a reputable organisation that is growing rapidly.

We are looking for a CRM lead, who can thrive in a data-driven marketing environment. Someone who is a strategic thinker with superior client relationship skills and a solid understanding of data-driven customer strategy as also the development & implementation of customer journeys.

Responsibilities:

• Lead the CRM strategy team, that is an integral part of running regional data-driven marketing programs
• Harness the power of data to help client's business maximise value from customer engagement
• Show a detailed understanding of customer journeys (concept, execution, and results tracking) and an advanced understanding of how to use data to execute personalised contact strategies, to meet specific objectives including sales conversion, customer retention and loyalty.
• Lead the client toward best practices in CRM, loyalty, and data-driven marketing
• Undertake regular executive business reviews, highlighting performance, and identifying growth opportunities and plans.
• Show a strong understanding of differences in marketing to customers in different verticals and environments.
• You will work closely with experts in other disciplines, to create customer experiences that are compelling and inspiring, drive long-term active participation with our client's brands.
• Own the process from briefing, research, and strategy/plan development while supporting the campaign execution.
• Work closely with data analysts and other strategists to ensure we develop strategies born out of consumer, market & behavioural insight.

Skills and Experience:

• More than 8 years of deep experience in omnichannel marketing (CRM, CX, Performance Marketing, Loyalty) with 3-5 years working in a leadership capacity.
• Proven ability to translate data analysis into recommendations, projections, and KPIs - the ability to work closely and direct data planners and analysts.
• Track record of contact strategy design and blueprinting to deliver hyper-penalisation at scale for B2C brands.
• Building test and learn plans that support continuous optimisation of CRM programs.
• Strong listening skills to understand client's visible and invisible needs, can recognise a situation needing a resolution.
• Excellent writing, presentation, and client facing communication skills

If you are interested in this role, please send your most up to date CV, and we will be in touch should the role be suitable.

EA License No: (R22108421) | Agency License No: 11C4388

We Are Aspire is acting as an Employment Agency in relation to this vacancy.

We Are Aspire is acting as an Employment Agency in relation to this vacancy.