Marketing CRM and Automation Specialist.

JOB TITLE: Marketing CRM & Automation Specialist
SALARY: £32,000 - £36,000
LOCATION: Remote - Must be UK based

The Company

This UK healthcare organisation specialises in eye care services delivered on behalf of the NHS. By diagnosing and treating common eye conditions, they help patients receive care sooner and assist in the reduction of NHS waiting lists. The organisation encourages learning, shared goals, and open communication, and values a range of perspectives and skills. They are now recruiting a Marketing CRM & Automation Specialist to develop their CRM strategy and marketing automation ecosystem.

Key Duties

• Define and run a proactive commercial CRM contact strategy in partnership with the promotions team.
• Build comprehensive customer profiles to enable targeted marketing segmentation and a single customer view.
• Manage the B2B lifecycle strategically, using automation to prompt sales teams with actions to deepen relationships.
• Map and automate B2C patient engagement journeys to improve conversion from enquiry to booking.
• Establish and maintain a clean, deduplicated, and compliant database to serve as the foundation for all commercial activity.
• Maintain seamless links between the CRM, website, and various marketing tools to ensure data flows correctly.
• Identify and test innovative tools, including predictive modelling, to drive commercial value.
• Create clear reports and dashboards that help teams evaluate performance and make informed choices.
• Assist and train colleagues in adopting new CRM processes, explaining changes in straightforward language.

Skills & Experience

• Experience in a commercial CRM or lifecycle marketing role.
• Experienced in using Salesforce to drive revenue growth or customer retention.
• Experience working with commercial teams to translate business goals into data-driven campaigns.
• Strong knowledge of customer profiling, segmentation, and behavioural targeting.
• Experience managing both B2B and B2C records within a single CRM instance.
• Technical knowledge of marketing automation and integrations.
• Deep knowledge of GDPR and data privacy regulations regarding marketing consent and legitimate interest.
• Organised and able to manage workload and priorities in a busy environment.

Interested in this Marketing CRM & Automation Specialist role? Please apply to find out more.

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