Director, Marketing Automation and Loyalty.

Director, Marketing Automation and Loyalty

We are looking for a Director Consultant, CRM & Marketing Automation to join a market leading is an award-winning, data-driven digital consulting firm. They been second to none in helping brands maximize their digital marketing investments across the entire customer journey right from awareness to conversion to loyalty for the past 12 years.

You'll be responsible for managing and directing a team that executes all search CRM and lifecycle marketing projects. You'll be overlooking planning, implementing & monitoring all marketing automation related activities across all the platforms like Salesforce Marketing Cloud, HubSpot, Eloqua, Mailchimp, Intercom, Marketo, Responsys etc. Additionally, you'll be managing a team of 3 to 5 consultants.

Roles and Responsibilities:

Managing the Business:

We run this team as a separate business unit with its target margins and profits in each quarter. The Lead Consultant's role is to drive these numbers, plan for the accounts regarding manpower, account strategy, and meeting client expectations.

Future of CRM, Marketing Automation, Lifecycle & Loyalty Marketing:

This person has to have an eye set for the future and prepare his team to be future ready. This can be training, building core strength or learning new skills. The person should have the flair to experiment with new platforms, create their own frameworks, reporting metrics and so on.

New Business Opportunities:

This person will also be part of new pitches. This kind of work requires ideation, auditing and proposal planning skills from the person. Only extensive knowledge in the domain will help to come up with a good strategy.

Key Requirements:

• At-least 4-6 years of Marketing Automation experience across Salesforce Marketing Cloud, Adobe, HubSpot, Eloqua and other platforms is a must.
• Solid understanding of CRMs, customer journeys, email marketing best practices, loyalty platforms and automation platforms.
• Experience with A/B testing and segmentation best practices
• Maximize profits by using creative and analytical skills to plan campaigns, increase conversions, analyze and optimize performance and manage client's marketing budget effectively
• Experience of ROI driven campaign management
• Manage complex projects with an ability to handle multiple projects at a time
• Solid work experience in Digital agency for minimum 5 years at leadership role.

Interested? Please apply.

EA #R2090960 Licence #11C4388

Phee Farrer Jones is acting as an Employment Agency in relation to this vacancy.