How important do you think your attitude is to the sale? And I'm not just talking about a positive attitude alone. I'm talking about a presence that's fired up with enthusiasm and passion for what you do. It's having the physical and mental energy to keep on going after many people would give up and go home. It's how you move, how you approach another person, it's in your handshake and how you stand and face the person. Your energy can make or break the sales call.
When you call on a client with energy and enthusiasm, it means that you believe in your product or service and are excited about what you have to offer your customer. This isn't bravado; a sincere belief in yourself and your product can't be faked.
Here are some key points to keep in mind about the correlation between energy and your overall success:
Energy = motivation: I once heard a great quote that Energy is the secret to everything. You can be a person of great integrity, character and all these other wonderful things, but if you don't show passion and energy, you're holding yourself back!
Top sellers are proactive, not reactive: When you look at high achievers in any field, the first thing you'll notice is their high energy. They are proactive personalities; these people make things happen instead of sitting back and waiting for things to happen to them. They have a positive attitude--based on a belief in themselves and their abilities--which keeps them going even when they encounter rejection and setbacks.
If you're wondering how you can maintain your positive attitude, try these energy action steps:
Appreciate the good. We need to remind ourselves to focus on the positive. Sometimes we get so bogged down by the things that are "wrong" in our lives that we forget to be grateful for the things we have that are right. Every so often, take a step back and look at everything you've achieved so far. Celebrate how far you've come, without worrying about how much there still is to do. As the late, great Earl Nightingale said, "We become what we think about all day long."
Increase your physical activity level. Physical activity--whether it's a sport, a workout at the gym or a brisk walk around the block--revitalizes and regenerates us in body and mind.
Fish for compliments. When you feel like your attitude needs a check-up from the neck up, and all else has failed, call some of your satisfied customers to hear their positive comments about their experience. This not only keeps you pumped but keeps the relationship strong by staying in touch.
Energy, enthusiasm, and a positive attitude can go a long way in forging long-lasting customer relationships. We sometimes underestimate the power of our attitudes and energy level when making sales calls. Your customers will appreciate your positive approach more than you realize.
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