CRM & Loyalty Manager.

CRM & Retention Manager

Please note this position is based in London (5 days onsite)

We're working with a fast-scaling, culture-first consumer brand building a global community across the UK and US. Think strong identity, loyal customers, and a product people actually care about.

They're now looking for someone to take full ownership of CRM and turn it into a serious growth engine.

The Role

You'll own the entire retention ecosystem. From first touch to long-term loyalty, you'll build the journeys, shape the messaging, and drive the numbers behind repeat purchase, LTV, and subscription growth. This is hands-on, high-impact, and sits right at the centre of the brand.

What you'll be doing

• Building lifecycle journeys that people actually engage with (not just sit in inboxes)
• Owning email + SMS across Klaviyo flows, campaigns, segmentation
• Turning data into decisions and optimising for retention, LTV, and repeat purchase
• Running constant tests across content, timing, audience, and offers
• Deep diving into customer behaviour cohorts, churn, subscriber trends
• Working closely with brand + growth to make sure CRM feels on-brand, not generic

What you bring

• 3-5+ years in CRM / lifecycle / retention
• Experience in a DTC, ecommerce or subscription-led brand
• Strong Klaviyo ownership (not just exposure)
• You've actually moved the needle on repeat purchase + retention
• You're data-driven but still care about how things feel
• You're comfortable owning a channel end-to-end in a fast-moving brand
• Background in wellness, beauty, FMCG or lifestyle brands

Why this role

• Real ownership from day one - no layers
• Direct exposure to leadership
• Brand with strong product, strong identity, and serious growth
• Opportunity to build something, not just manage it

This is a fully onsite role (5 days a week in London). Best suited to someone who wants to be close to the brand, the team, and the pace. If you're someone who sees CRM as more than campaigns - and wants to own retention inside a high-growth consumer brand let's talk.

We Are Aspire Ltd are a Disability Confident Committed employer